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TicketsNow / Ticketmaster Last Minute Ticketing
Thu, 12/10/2009 - 1:09pm — admin
TicketsNow / Ticketmaster Last Minute Ticketing
TicketsNow Last Minute Ticket Destination - A Temporary Store Front Designed & Built by Mowalla
Summary
TicketsNow and Ticketmaster (sanctioned by the NFL) turned to Mowalla to create a Last Minute Ticketing destination for the 2009 Super Bowl in Tampa, FL. Transforming an empty retail location in a high-traffic pedestrian mall, Mowalla worked from the ground up to design a comfortable and bright space that represented America’s favorite pastime. Consumers were then able to purchase last minute tickets to the Super Bowl and surrounding events in the comfort of a high-end sports lounge.
Load In
In order to create the sleek and stylish football lounge the client desired, Mowalla had to make some significant improvements to the empty space. The Mowalla Team handled essentials like wiring for cable television, phone, internet, and surround sound to create a usable retail space. To give the space a relaxed and sophisticated feel, upgrades beyond fresh carpet and paint were a must. New custom countertops, art and decor pieces were brought in to achieve the desired look and feel. The final result pleased the client and did justice to the TicketsNow and Ticketmaster brands.
Run of Show
The TicketsNow and Ticketmaster location was open for business the Thursday - Sunday leading up to the Super Bowl. Consumers visited the space to complete their online ticket transactions, speak to staff about purchasing last minute tickets, and verify tickets received via mail. Additionally, the space provided TicketsNow and Ticketmaster with presence in a high-traffic area next to many high-profile and highly-attended events in the Tampa Super Bowl marketplace.
Reviews
"Mowalla really understood and implemented an impactful program for us during Super Bowl 2009 whereby they took an internet based company and created a touch point for our consumers they had never seen before. By creating our Last Minute Ticketing Destination, not only did it give us an opportunity to interact with our consumers face-to-face, it gave us the opportunity to significantly increase our sales and educate new consumers who were not familiar with TicketsNow.com. I credit Mowalla for delivering a product that we constantly refer to and one which we try to emulate on an ongoing basis. They set the bar for us by which to judge success within these marketplaces."
John Ketchum
TicketsNow SVP Corporate Sales
Last Call
The TicketsNow and Ticketmaster retail location generated over one million dollars in additional ticket sales than the previous year.
Encore
The project has been renewed for Super Bowl 2010 and will be executed by Mowalla in Miami Beach, FL.
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