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Southern Comfort Mobile Bars
Thu, 12/10/2009 - 12:49pm — admin
Southern Comfort Mobile Bars
High Capacity SoCo Bars Serviced the Large Forecastle Music Festival Crowd
Summary
Southern Comfort needed for a way to increase their brand exposure at festivals and events throughout the country. Mowalla worked with partners to create what are now the Southern Comfort Mobile Bars. The Mobile Bars give Southern Comfort an efficient, reliable and easy-to-use platform to spread their drink strategy. Complete with an eye-catching truss structure, video feed capable TVs and custom video menus, the Mobile Bars really shine. Mowalla handles every aspect of the operations of the Mobile Bars from event advancement to set-up and tear-down.
Load In
Mowalla created a yearly plan for the Mobile Bars to maximize their potential. This included technicians, a box truck, communications capabilities and easy-to-use request and report forms. When a local Southern Comfort representative wants a Mobile Bar at an event in their area, they simply supply a few details and Mowalla facilitates the remainder of the process.
Run of Show
Southern Comfort’s Mobile Bars stand out from a typical bar because they look like miniature stages. Their one-of-a-kind design makes them a hit wherever they go, all while highlighting Southern Comfort’s delicious drinks and emphasizing the brand’s message of drinking responsibly. More than just a pretty face, the Mobile Bars boast a unique pour system that allows Southern Comfort to specifically calibrate their drinks to taste exactly the same wherever they go.
Last Call
In only their first year of usage the Southern Comfort Mobile Bars have reached well over 2 million consumers.
Encore
Designed by Mowalla and partners between 2007-2008, the Southern Comfort Mobile Bars began their life as an experiential portion of the Southern Comfort Music Experience. Based on consumer reaction at those events, the decision was made to expand their role within the Southern Comfort Brand Strategy.
Case Studies
- Southern Comfort Presents: underCOVER
- Anheuser-Busch InBev Bud Bowl
- The Clevelander Grand Re-Opening
- Southern Comfort Mobile Bars
- Southern Comfort Music Experience
- TicketsNow / Ticketmaster Last Minute Ticketing
- Anheuser-Busch InBev MLB All Star Game
- Luis Palau City Fest
- Microsoft at the San Diego Zoo
- Renovaré International Conference
- Presbyterian Global Fellowship Inside-Out Conference
- Schick Quattro Titanium Tour
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