Schick Quattro Titanium Tour

Thu, 12/10/2009 - 1:15pm — admin

Schick Quattro Titanium Tour

The Schick Bus Rolls into Town

Summary

Mowalla designed and produced the Schick Quattro Titanium Tour, a six-week tour with the primary goal of reinforcing the brand name and image of Schick Quattro Titanium. The tour consisted of 29 colleges, five NFL games and a two-day promotion at The Clevelander in Miami Beach. In total Mowalla produced 35 successful promotions.

Load In

In conjunction with the bus tour, a contest website was hosted by RollingStone.com, www.SchickShaveLab.com/Challenge. The contest was created to promote the program by giving away SanDisk MP3 Players, music downloads from Rhapsody.com, and memberships to Rhapsody.

Run of Show

Each stop on the tour created a new set of logistical modifications for Mowalla to overcome. Our main promotional piece was the Schick Quattro Titanium Tour Bus, which we parked as close to each promotion as possible. Having the bus close by created interest in the program and was used to draw people to the promotional tent and tables. At the tables our team offered free razors and handed consumers contest cards while further educating them on the Schick brand. To get the consumer even more involved with the brand the promotion team created a Plinko game to win a Schick Quattro Titanium t-shirt.

Last Call

After completion of the tour, Mowalla contacted and thanked on many occasions by participating colleges and universities. Each stop along the way was a positive experience and many requested that the tour return the following year. By directly reaching out to the target demographic over 150,000 razors and 81,000 contest cards were distributed. In addition to face-to-face marketing, over 33,000 people were reached via the website.

Case Studies

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Services Related

Promotional Marketing