Summary

Working under the direction of the IMG Action Sports Team, Mowalla provided support services for this event by running programming and concert production for five Luis Palau Festivals in the U.S.  These two-day Festivals involved hundreds of thousands of attendees, the coordination of hundreds of staff and volunteers, challenging event sites and multiple artists.

Run of Show

As a support service to IMG, Mowalla coordinated the vendors for stage, sound, lights and video as well as the advance of all artists.  Various event sites presented various challenges.  At Tinsley Park in Houston, the stage literally had to be built around an expensive park monument while the IMG team oversaw the building of a protective box for the art piece.  In Downtown Nashville the stage build required the removal of six flagpoles and a traffic light.  While IMG led the operational side of removing these structures, Mowalla helped design and build the stage at the intersection of First and Broadway, the first time a stage had been put in this location.  Challenges from Mother Nature such as a downpour on the Mall in Washington D.C. and a heat wave outside the Citrus Bowl in Orlando, Florida.

Reviews

"I have worked with Mowalla on multi-million dollar events that have required top-tier management skills and have found them to be the best.  Working with Rachel on the Mowalla Team, I have noted that they have also displayed relentless integrity in driving down costs and helped save us multiple thousands of dollars.  I am very pleased with our relationship with Mowalla.”

Colin James
Vice President, Luis Palau Association

Last Call

Thousands of people attended these family-friendly free festivals.  Houston boasted 225,000 and Tampa Bay saw an attendance of 100,000 over two days.

Encore

Our first Palau Festival with IMG was in Washington D.C. and from there we went on to produce the concert portion of the festivals in Orlando, Houston, Tampa Bay and Nashville.