Summary

From 2006 - 2009 Mowalla designed and produced Bud Bowl, a two day music experience celebrating Anheuser-Busch InBev's rich history in sports and entertainment.  Part festival and part marketing execution, the Bud Bowl events served as the crown jewels of the AB - InBev Super Bowl marketplace activations.

Run of Show

Each year Mowalla was tasked with designing an experience to heighten consumer awareness of the Budweiser and Bud Light brands in the Super Bowl marketplaces.  Whether it was throwing a concert in the abandoned Old Tiger Stadium, building a club in the middle of a Scottsdale street, or recreating St. John's Pass in a downtown Tampa parking lot, Mowalla's unique vision was able to live up to the Budweiser family name and present consumers with exciting and memorable experiences.

It was not always easy.  Throughout the years Mowalla met many logistical challenges when building an event site the size of Bud Bowl.  Be it negotiations with Homeland Security, the US Coast Guard, and the FAA or simply arranging for the use of historic sites through city council, Mowalla was able to traverse the rocky processes of municipal administration and event development.

Reviews

"I have been very fortunate to have worked with Mowalla on some very large projects over the years. Their attention to detail, passion for excellence, professionalism, and ability to exceed my expectations while working within the assigned budgetary parameters given them, makes Mowalla a partner I would highly recommend for any sized event or marketing program".

AB - InBev
John H. Miller
Senior Marketing Director Region 5

Encore

Mowalla produced four years of Bud Bowls for AB-InBev and is currently in the process of preparing other Bud Bowl-sized Super Bowl executions.  You'll have to check back in the months ahead to learn more.