Though the weather outside is frightful... The opportunity to gain insider knowledge from the experiential marketing industry in Chicago is delightful. Pardon the cliché, but the Mowalla Chicago office is downright stoked about the upcoming conferences on entertainment and experiential marketing taking place this spring. So excited, in fact, we wanted to share the wealth with a brief rundown of the two events we are most looking forward to attending.

IEG Unbound: The 27th Annual Sponsorship Conference

Website: http://www.sponsorship.com/IEG2010/unbound.aspx

The Buzz: One-on-one meetings with keynote speakers Miller/Coors + Barefoot Wines are available to attendees

The Rundown According to IEG: Unbound — IEG’s 27th annual conference on sports, arts, events, entertainment, nonprofit, cause and affinity marketing – is the original unconference. No dog-and-pony shows, no sales pitches from the podium. From Sunday through Wednesday, you will be immersed in strategic innovation, sophisticated, real-world training and the unconventional that inspires.

Dates: March 21-24 in Chicago, IL

Good for: Sponsors, Rightsholders, + Agencies

Special Highlight: This year’s extended lecture series offers special courses on Non-profit partnerships

The 8th Annual Event Marketing Summit

Website: http://emsummit.eventmarketer.com/ems/

The Buzz: Keynote speakers from BlackBerry, AT&T, and HP abound

The Rundown According to EM: Now in its eighth year, the Event Marketing Summit is the only executive conference focused on face-to-face marketing across all types of events and trade shows. Join hundreds of event marketers for three days of education, inspiration and networking. Reset and reboot your event machine alongside a brand-side teaching faculty recruited from the world’s most powerful brands.

Dates: May 3-5 in Chicago, IL

Good for: Corporate event marketing professionals

Special Highlight: The “Reboot Your Events” theme spans trends and case studies on connecting your events and trade shows to social media + virtual experiences. 

We'll save you a seats at the networking luncheon. See you there!